朝阳新长征轮胎有限责任公司
CHAOYANG NEW LONG MARCH TYRE NEW CO.,LTD.
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Speech by Chairman Liu Guoquan at the dealer Conference

Release time:2022-04-27 16:52:00

Dear colleagues and friends


Today, we are full of friends and gathered together. In this harvest season, more than 200 employees of Chaoyang new Long March Tire Co., Ltd. welcomed dealer friends all over the country with great excitement. We traveled thousands of miles across the mountains to the place where the first flower bloomed and the first bird flew in the world, the Oriental Buddha capital and the ancient capital of Sanyan - Chaoyang. On behalf of all employees of the company, I would like to extend a warm welcome to all colleagues.
Holding this dealer conference is the strong desire of several generations of new Long March people and the expectation of dealer friends for many years. This is the first dealer conference ever held by our new Long March company. Today, it was finally held at the turn of summer and autumn in 2016. Let's warmly congratulate the success of the conference.
New Long March company and dealer friends are not only a community of interests, but also relatives who share weal and woe, treat each other wholeheartedly and depend on each other. We will never forget your recognition and promotion of the new Long March tire, the hardships you have paid to conquer the market, and the difficulties you have overcome in order to collect the payment. Your brand promotion partner is the most important person in the new Long March.
Since the establishment of the new leadership of the new Long March company, we have put the internal management of the enterprise in the first place, defined the objectives, clarified the division of labor, and put the development of new products in a prominent position. Let every employee know the company's development plan, and let every manager know the scope of responsibilities, occupy their own positions, perform their own duties and take their own responsibilities. Starting from the details, focusing on optimization, starting from the links, focusing on coordination, starting from enforcement, and starting from the assessment of the economic responsibility system, focusing on management, so as to achieve that the measures are in place, the responsibilities are implemented, and the process is controllable. Unswervingly establish the enterprise brand image and implement the brand strategy. In the current background of chaotic industry, rising raw materials and low-quality and low-priced tires seizing the market, we adhere to the support of talents, products and services, practice the commitment of sincerity and goodness to customers, resolutely abide by the bottom line, and abandon eager for quick success and instant benefit, opportunism, Jerry building, shoddy manufacturing and shoddy quality. Some are almost demanding pursuit of product quality, and some are highly responsible for end customers and partners.
At present, the radial rate of tires in China is 88.96%, and its growth rate is slowing down. China has a vast land and resources and changeable geographical conditions, which determines that there is still a large development space for bias tires, especially agricultural tires, which still needs a long time to be radial in China. China is a large agricultural country. All kinds of large tractors and combine harvesters need agricultural tires, and there are also a large number of three - and four-wheel low-speed agricultural vehicles. At present, agricultural tires are still mainly bias tires. More than 90% of the world's tires are bias tires in ports, industrial mines and forklifts. There is still a large market for bias tires in the fields of engineering tires, aircraft tires, forestry tires, special vehicle tires and grassland water-saving irrigation tires. In terms of export, the bias tire produced in China is very popular abroad and has a large market. In 2015, 12.45 million items were exported. With the support of demand, many enterprises still maintain bias tire production lines, such as Xiamen Zhengxin, Xinjiang Kunlun, Tianjin Guolian, Shandong Taishan, Fengshen, saddle wheel, Huanyan, etc. Small workshops for making bias tires are blooming everywhere in Shandong. The number of bias tires produced in 2015 reached 58.3 million. I have been considering that the competition in the industry is becoming more and more fierce. What you can produce can also be produced by others. Why should customers choose your products? What we rely on is nothing more than quality, price and service. Sales is only the starting point, and service has no end.
In order to provide customers with better service, we mainly start from the following aspects.
First, on call. As long as customers have problems, we should arrive at the first time to help them solve them.
Second, timely delivery, no matter how much, timely delivery.
Third, timely handle the claims of quality tires in accordance with the requirements of the contract.
Fourth, we should learn professional knowledge together with customers and grow and progress together with customers.
Fifth, we should respect customers. Enterprises develop and produce whatever products the market needs. Every customer dissatisfied is to find an innovation.
Sixth, we should introduce assistance policies for dealers at different levels, so that dealers who can keep up with the company's development ideas can get benefits. Serve major customers, help medium-sized customers, support small and Micro customers, and realize the symbiosis, win-win and common development of the whole channel.
The fountain is beautiful because she has pressure; The waterfall is spectacular because she has no way back. The reason why water wears stone is because she always insists. We should fully tap and refine the market, optimize product series, intensive cultivation, implement brand strategy and establish brand image. We should be good at actively discovering market demand, mastering market laws, predicting market prospects and meeting market demand. As a traditional bias tire production base, we should uphold the ingenuity of more than 70 years. It is our sacred duty to improve it with professionalism, rich experience and excellent reputation.
A man's life is to carve his own life. Opportunity is for those who know how to grasp, success is for those who know how to pay, and wealth is for those who know how to pursue. The so-called business opportunity is that you act when others doubt, you make money when others act, and you succeed when others make money. Choosing the new Long March is the right choice in your life.
I sincerely hope that by holding this dealer conference, we can create a friendly and harmonious communication platform, listen to your voice, improve our shortcomings and enhance our feelings, so as to make us more closely linked, breathe together, share a common destiny, work together, share weal and woe, work together and win-win future.
The eye is bright, the nature is dangerous and broad, and the heart is warm, snowy mountains and spring; Look at the dead end for half a year. If you can trek again, there will always be a paradise.
There is a kind of struggle called willingness, which is because of the driving force of dreams. Sympathy is for the weak, but cheers are for the brave. The world will never be sad because of a person's departure. It will definitely be wonderful because of a person's arrival.
Finally, I sincerely wish the comrades good health, happy family, extensive financial resources and prosperous business.
Thank you!
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